My Experience
I am currently the Head of Content at Wikitoro.org. With a career that beautifully intertwines marketing communications and business matching, I've dedicated decades to helping businesses articulate their stories compellingly and this is the same vision that I have for Wikitoro. My natural flair for writing has been an invaluable asset, enabling me to elevate the marketing communication (MarCom) projects of businesses across various industries, from high-tech to real estate.
A lifelong learner, I've pursued various courses to hone my skills. I hold diplomas in Marketing, Advertising, and Public Relations from institutions like the CAM Foundation and the Chartered Institute of Marketing. Additionally, I've taken a course from John Bryce and I'm also certified in giving effective elevator pitches.
My Past Ventures
Before joining Wikitoro.org, my journey saw me deeply involved in marketing communications and copywriting. I've had the privilege of working with clients from the UK, France, Turkey, USA, UAE, South Africa, and Japan. My expertise isn't just limited to crafting compelling narratives; I've also ventured into business matching, particularly between Japan and other countries, helping businesses identify and optimize innovation opportunities.
Highlights of My Expertise
- Marketing Communications: Over the years, I've worked on a plethora of MarCom projects, ranging from websites to video scripts and exhibition displays.
- Business Matching: My recent endeavors include founding KEYZUNA, a business matching agency that bridges the gap between Japanese businesses and innovations from other countries.
- Diverse Industry Experience: Whether it's high-tech, medical tech, security, agriculture, or hospitality, I've penned narratives that resonate.
